In 2012 Shinola set out to build the first watch factory in Detroit and to create jobs by doing so. Today, Shinola achieved that goal and have since opened a leather factory, employing over 200 individuals in manufacturing through that effort. To further their mission, Shinola embarked on a journey into the audio category, starting with a turntable. As Shinola introduces each new category, they gain further traction in reaching their goal of creating more jobs.
Shinola Audio is the result of over a year of close partnership between Shinola and some of the best American minds in audio. The Shinola Audio team, under the leadership of Alex Rosson, designed and engineered every detail with legendary American turntable maker VPI.